The full piece can be seen here.
"Nielsen issued numbers today indicating that households are preparing for the DTV transition at a rate of around 100,000 per week. Currently, around 3.1 million households would lose TV service if analog transmissions ceased immediately, around 200,000 less than the estimate of two weeks ago.
Final Cut Express 4
Apple Final Cut Studio 2 (Mac)
Nielsen says this figure, comprising 2.7 percent of U.S. TV households, represents those that rely exclusively on the over-the-air delivery of television. If the preparation rate holds, roughly 2.9 million households will lose TV reception on June 12 when more than 900 TV stations across the country will stop broadcasting in analog.
Among demographics, African Americans represent the highest ratio of unprepared households with 5.4 percent. Hispanics are next with 4.7 percent. Among Asian households, 3.2 percent are unprepared. Five percent of households headed by folks younger than 35 were not prepared compared to 1.5 percent for those over 55.
Market-by-market, Albuquerque-Santa Fe, N.M. has the highest rate of unready households with 8.4 percent, an improvement of only a fraction of a percent since May 1. Dallas-Ft. Worth is next with 6.37 percent Unreadiness, also just a slight improvement since the first of the month. Those markets most prepared, with less than one percent of households not capable of receiving DTV signals, include Providence, R.I./New Bedford, Mass.; Oklahoma City and Baltimore."
TVB is a great website for comprehensive news about the broadcasting industry.
0 comments:
Post a Comment