An interesting story relating to the debate about paid content in online news has just been written by Jon Fine at Business Week.
Fine writes: "Expect the ecosystem of the Web to start feeling a little different once the summer slips away. Publishers, stung by an economic downturn and ongoing disappointment with online ad revenues, will begin charging for at least some of their Web content. Eager to help make this happen are two proposed e-commerce systems, Journalism Online and ViewPass."
You can see the full article here
I have posted on this issue before, mentioning Rupert Murdoch's believe that premium content could be on its way to online news sites.
It's harder to make money if you operate these online services, not only because you haven't been able to charge for them so far, but also because you can't command the same advertising rates for a banner ad as you can for a full-page splash in a paper
The important question for those of us in the video field is, how will this impact us? Up to now, it has been far less lucrative to produce material for internet news outlets and online newspaper websites than traditional television. They have no money to pay a lot for video.
But as dead tree news outlets look to find a way out of their financial misery, premium content online is looking more likely. If this model works, and the revenue coming to these sites is substantial, should videographers be able to command more money?
Backpack Journalist on Vimeo
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